The Scotland Loves Local TV campaign went live yesterday morning and will run across ITV, SKY and Borders TV. The advertising will run for five weeks, across a range of high profile slots including Emmerdale, lunchtime and evening news, Saturday night entertainment, and across the on-demand streaming on the Sky network.
The advert links to the Scotland Loves Local campaign and sharpens the messaging to choose local; encouraging all those who live in Scotland to think local, choose and spend local first.
This weekend the advert will update to show the Scotland Loves Local Gift Card
The Scotland Loves Local Gift Card (through Scotland Towns Partnership) is the innovative new way of keeping spend local for longer in every community and region across Scotland. The regional gift card can only be spent in businesses in Edinburgh
Local businesses can register free through the website to be able to receive payments from the card and anyone can purchase the gift cards through there too.